Beechworth Bitters started in 2020 as a project for Provenance chef and owner Michael Ryan in Victoria's Lockdown 2.0 to produce cocktail bitters from a long-forgotten purchase of bittering botanicals. Amari, the bitter Italian drinks of Italy, are the next logical (but more complex) step from cocktail bitters.

Part of a small series of Amaro, one Liqueur and two cocktail bitters, here is Michael's notes on his Beetlejuice below: 

An aperitif based on rhubarb, citrus and flowers. A gentle bitterness, predominantly from gentian and barberry, and a judicious use of sugar, creates a well balanced pre dinner drink.Its carmine colour comes from the rhubarb and blood orange in the recipe, but also from the cochineal bug.